Family Dollar Hairspray
Family dollar is a North American discount dollar store. The goal for this project was to provide the customer an alternative hairspray option.
New thinking on hairspray
The goal was to have this hairspray mimic the look of the Tresemme product, but at a more affordable price. This was a fast-paced implementation, and the whole process from design to rollout spanned only two weeks
Working with metal
The hairspray was designed on an aluminum can. Each proof was printed on a flat piece of metal. Then once it was complete, it was printed and molded into a can shape.
Concepts and ideas
Before the client had decided that they wanted the design to have a similar look to Tresemme they were open to anything. I designed a few options that all stood out on their own and used bright colours and typography to help the product stand out from the competition.