Giant Tiger flyer design
Designed, laid out, and oversaw the production of the national and regional English, French, Bilingual and Atlantic Giant Tiger weekly flyer.
Weekly flyer design
The Giant Tiger flyer, just like other company flyers, were designed on a weekly cycle and the artwork was based on store events, themes and holidays. I was in charge of creating flyer standards for the callouts, price bubbles and colour scheme so that it had a consistent look and feel each week.
Here are a few examples of flyer pages done for the spring season.
Flyer design basics
Placement of imagery and copy was a very important part of flyer design, given that you only had seconds to grab the viewers attention.
Flyer banner and store promotions
I was often given the opportunity to design banners and advertisements to promote store contests and assist with communicating valuable information to the customer. Above are a few examples of various banners created for both the flyer and social media.