The art of Kombucha tea
Every now and then I while exploring, I'll come across a product that I think could use different design. Weather in it’s logo, packaging or overall look. This is one of those products that sparked an idea.
Kombucha wonder drink
I came across a line of Kombucha teas from the local supermarket that I felt needed a new look. I decided to re-design both the logo and the packaging from scratch, making them consistent with the look of the products being sold to a similar demographic. The inspiration behind the logo was the fermentation process of Kombucha. Mixing different tea and flavours that ferment. To show off this process, I used angled shapes enclosed within a bottle.
Original design
This is what the original design looked like. To me, it was too plain, simple and old-timey for a product being marketed for young urban professionals. After learning about the process of making Kombucha, it was a clear that it needed a more fun and colourful touch.
The collection
As a set I wanted this product to have a lively look and feel. Using different shapes, angles and vibrant colours I wanted to give this old outdated look an update. Instead of designing a label for the bottles, I went for a sleeve that conformed to the shape of them bottle which maximized the brand's presence on-shelf and stood out.
Colour and typography
Because this is an earthy product, I chose a palette that is more common in nature - dark earthy, and flat colours. The intent was also to use a minimal palette that consisted of only two colours and tints in-between for each flavour.